Category Archives: Joseph Campbell

Book Marketing That Actually Works: Part 2

Posted on June 18, 2014 by Robert Worstell

The soul of your marketing journey is Copywriting. Copywriting is communication, it’s actually telling the story of a product or service and inviting a potential customer along for the journey – or giving that individual a tool or weapon or … Continue reading →

Posted in book, iAmplify, iTunes, Joseph Campbell, LeanPub, lulu, Portable Document Format, publish | Leave a comment

How to Create or Approve Your Book Cover

Posted on March 22, 2015 by Robert Worstell

Creating or Approving a Book Cover – DIY All books need covers. Actually, this is the biggest introduction to any book these days – people really do “judge a book by its cover.” And if this has enough emotional impact … Continue reading →

Posted in Book cover, Copywriting, Ebook Publishing, Joseph Campbell, publishing | Leave a comment