Category Archives: Search engine optimization

How to Promote Your New Book via SEO

casebook-sherlock-holmes (Photo credit: midwestjournal) SEO isn’t really all that different than content-marketing your book – it’s attention to detail. What people call SEO is a constantly moving target. Used to be meta-tags, then it was domain names, then it moved … Continue reading

Posted in Backlink, blogging, Content marketing, Duplicate content, google, HubPages, iTunes, Meta element, Onlywire, Pinterest, publishing, Search engine optimization, SEO, Squidoo, Storify, synnd | Leave a comment

Why It’s Great to Be An Indie Publisher Now – Profit Forever

Why I Love Indie Publishing – Perpetual Passive Income Makes My Day. Oh, that’s right – I already wrote about this… I was reminded when I was looking to see if anyone else had been writing about publishing public domain … Continue reading

Posted in Amanda Hocking, Amazon Kindle, google, iTunes, Private label rights, public domain, publishing, Search engine optimization | 1 Comment

Rambling Prose and Lack of Focus Explain Why Tradition Publishing Fails

Traditional publishing Won’t Use the Tools That Make Indie Self-Publishing Work – They Can’t Afford Them. (art: Tobias Mikkelson) Found a great piece with gold nuggets in it.  His rambling prose is off-putting (how’s that for a typified descriptive phrase?) … Continue reading

Posted in Content marketing, Flickr, Goodreads, iTunes, LibreOffice, public domain, publishing, Search engine optimization, SEO, YouTube | Leave a comment

Getting Booksales on Amazon – and Everywhere Else

There are two distinct venues for selling books – Amazon and Everywhere Else. (photo: Nicholas Eckhart) This separation was made clear to me when I worked to publish a large handful of books to Amazon that I’d already published elsewhere. … Continue reading

Posted in Amazon Kindle, book, E-book, iTunes, Nook, public domain, publishing, Search engine marketing, Search engine optimization, self-publishing | Leave a comment

Getting Your Book Discovered, Finding More Sales, Having More Fun

Writing and publishing Your Book isn’t even half your job – the rest is getting it discovered so it sells and pays you back. (photo: Jayp0d) The third leg of the stool every author sits on is Discovery. (The first … Continue reading

Posted in Amanda Hocking, Amazon Kindle, google, iTunes, John Locke, publishing, Search engine optimization, Web search engine | Leave a comment

Finding Your Bliss – Self-Publishing Case Study 01

A Case Study in Self-Publishing – Progress doesn’t come easy… We’ll start with the Step 0 of self-publishing: ensure you are working on your bliss – something you are fascinated with and could talk to an avid listener forever. For … Continue reading

Posted in Affiliate marketing, Blogger (service), google, publishing, Search engine optimization, smashwords, YouTube | Leave a comment

Getting Your Book Published and Marketed: Actions List – Case Study 03

Any Man (and his brilliant wife) Knows – Things Get Done When You Have a List: Self-Publishing Truth. (Photo: Rob and Stephanie Levy) There are lots of details to get done when you publish books, let alone market them. And … Continue reading

Posted in Blogger (service), google, iTunes, Market Samurai, publishing, Search engine optimization, Web search engine, YouTube | Leave a comment

At last, you’re published – telling the world: Case Study 05

(Photo: “Riverside Stompers – Wolfgang Straka 2007 e”) Time to let the world know about your book. Technically, you’ve been published ever since you first submitted to Lulu to get your ISBN. The completely-published part was when you got it … Continue reading

Posted in Amazon Kindle, Blog, Blogger (service), E-learning, google, IBooks, iTunes, publishing, Search engine optimization, YouTube | Leave a comment

Save Time, Save Money, Get Loved – Case Study 06

(Graphic: Coloroverboard.com) How to Save Time and Money – and Find Love. Well – link-love, anyway. We’re talking social media here. Many of these are interlinked with various programs that will send your status updates, and even post blogs for … Continue reading

Posted in Amazon.com, Backlink, Blog, E-book, google, HTML, iTunes, Market Samurai, Search engine optimization | Leave a comment

Getting Started on a Right Foot – with Online Book Selling: Case Study 07

(Photo:  Augustus Binu) Your site is the right first step to take in getting your book selling online. There I was, running through all these to-do spreadsheet list actions – and I realized I’d skipped over a huge piece of this … Continue reading

Posted in AWeber Communications, book, google, Google Analytics, Landing page, Market Samurai, RSS, Search engine optimization, WordPress | Leave a comment

How Rubber Meets the Real World – Case Study 08

Marketing books results in – publishing yet another book. Got back to work getting my checklist/spreadsheet executed. With the revisions I added. Now that the site was mobile-friendly for real, I then turned to the next most obvious distraction – … Continue reading

Posted in AWeber Communications, Flickr, iTunes, Landing page, Market Samurai, publishing, Scribd, Search engine optimization, YouTube | Leave a comment

How I Fouled up Self-Publishing My New Book Series – Case Study 10

(…and what you can do to avoid this mistake) (Yes, I know – Fouled up isn’t the same as Fowl, which isn’t a cute chickie…) Your browser does not support the audio element. Video edition: OK, I got busy getting … Continue reading

Posted in Blogger (service), Children's books, ebook, google, Google Analytics, Landing page, Search engine optimization, Web content, Website | Leave a comment

How to Market Your Book Online – My Last Recipe

This podcast available for download. This is the (final) recipe for marketing a book online.  And because of the breakthroughs below, you may not hear from me for awhile. But don’t worry, I’ll give you links at the end so … Continue reading

Posted in iTunes, LibreOffice, lulu, publishing, recipe, Search engine optimization, self-publishing | Leave a comment