A Midwest Journal

Nearly everyone wants to get rich, to have abundance, to enjoy prosperity in their lives.

There are only a few basic steps you have to take in order to get whatever riches you want in your life:

1. Learn, study, apply.

There are a few classics like Napoleon Hill’s and Wallace Wattles’ books which tell you everything you need to know about getting rich. While there are a few modern details to updates on such as Robert Kiyosaki’s texts, most of the learning you need to do are in the basics of getting rich.

It’s not just reading these books once, but reviewing and studying them over and over so you have these principles known cold and intuitively available. Collect new books and tapes as you need them, so that you are constantly involved in learning your craft. Surround yourself with experts.

Work out how to apply all these data in your life with every new day. See what works for you and what doesn’t, what needs to be adapted to your situation. Always study life itself to see what lessons you can learn from the opportunities which present themselves to you.

2. We are all connected. Lead, follow, or get the hell out of the way.

This principle comes from one of the oldest surviving philosophies on this planet: “There are no limits.” Which not only means that you can’t be limited in anything you want to accomplish, attain or acquire, but also that all you do affects someone else. This is the basis for the Golden Rule, in fact. Whatever you do comes back to you. You can’t get without giving. So give your best to everyone at all times. Help others become rich in their own lives in order to become rich in yours.

There is much to gain by following someone else and learning by their example. If you don’t know everything, then give value by backing someone else up who is also going your way. Millionaires make more millionaires as they make their own path. Leaders train leaders – at least those open to learning.

But also be willing to learn from those in seemingly disrelated fields. Study their actions and see if they can be applied in your own life-path. Do what you can to help everyone around you become successful, even if it might not have anything to do with you directly.

3. Know what a scam is.

You need to know how a scam is constructed in order to avoid being a victim of one and so you don’t inadvertently create one. It’s not just because it’s on the Internet that makes a scam. Three authors to study: Abraham Maslow, Robert Cialdini, Lester Levenson. Maslow’s hierarchy of needs shows what you and your clients want most in life. Cialdini’s 6 principles tell the key buttons which are pushed in our subsconscious to get us to act or buy. Levenson’s methods to handle our 3 underlying desires defuse those buttons permanently.

Through this, you can evaluate your product or service for the inherent value that it contains. You can see whether what you are doing is going to help others around you to improve their own lives. In doing this, you will see what the real riches in life are and how to get them.

While this is a very short-handed account of the actions you will need to take to acquire what you want, the references and authors listed will also help you develop the necessary character to live a rich, prosperous, and abundant life.

Good Hunting!

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And video of this for your easy viewing:

(You’ll have to forgive the pun, humor is something Levenson appreciated, as does Larry. Plus, it’s a great photo…)

This page is simply a review of Larry Crane’s Abundance Course and the Releasing Technique.

Larry’s Own Story

“My name is Larry Crane. I am a self-made millionaire businessman, author and teacher. I have been featured in hundreds of articles in newspapers and magazines (including Time and TV Guide), and on T.V. throughout the world. I’ve had the limousines, the planes… with businesses all over the world… raking in MULTI-MILLIONS of dollars. I have lived a life most people only dream about, including being friends and business associates with some of the most important and influential people in the world. I could go on and tell you all about my successes and the money I have made but, I’m not going to bother. You see, I’ve got a disturbing secret to share with you:

“Around 9 p.m. on a Friday night, back in 1976… with a successful business… millions in the bank… a beautiful wife… and an article written about me in Time magazine… I took the elevator to my ten-room duplex penthouse suite in Manhatten… walked over to my terrace… scanned the beautiful view below… and for about 2 hours I seriously contemplated suicide!

“It was very confusing to me. I had everything any one could want… and yet… I truly was one miserable creature!

….

“I had become determined to find the answer to my personal miseries. And although I was a very “closed” person at the time… and… not receptive to any kind of therapy or self-help stuff, my wife did talk me into some New Age courses. I took a bunch of these… but…Misery Was Still My Motto!

“Nothing was helping. I just became more and more depressed and frustrated.

“Then one day, in 1976, a young man came into my office to sell me a mail order item. I had some interesting spiritual or self-discipline quotations on my wall, and this opened up a conversation as to what I was “into”. That’s when I first heard about something called the Release® Technique.

It really resonated with me. So I decided to take the course that very weekend. That weekend was the first time I met the most fascinating man I’ve ever met – Lester Levenson.”

Larry goes on to explain that Levenson had everything he wanted, but was completely at ease and happy all the time. And he never seemed to work – but had an abundance of money, his health was good, he had tons of friends – solid relationships, and just effortlessly went through life.

And since Larry learned what Levenson was teaching, he’s adopted these into his own life and now spends it entirely to get these breakthroughs out to you and those you know.

What’s the Pitch?

Sure, it’s a lot of hype that surrounds this system. And I’m not telling you to believe anything that I or Larry has said on the subject. What you do with your own life is your business. Just because I’m totally set on this stuff as true breakthrough in all these fields – well, that doesn’t mean that you have to believe one word of it. I’m actually telling you not to.

Look, the big items people want to solve in their lives are all here: Health, Wealth, Relationships, Stress – anything and everything people can get sold on are here. I’ve even included the videos below so you can experience the pitches for yourself.

Now, let me tell you a secret: If you get the free stuff Larry offers on his site, that’s all you really need to get going. Sure, there’s a bunch of other books and tapes to buy – but not unless you think it’s right for you.

I’ve been working with helping people get out from under scams for over two years now – so I’ve got more than a bit of experience in this area. And something is a scam if you say it is. If you didn’t get out what you wanted, then you got scammed. In all cases, you only really get out what you put in.

So my advice on this stuff is:

1. Don’t believe anything that Larry or I say on this subject.

2. Get the free stuff first and try it out – don’t buy anything unless you’ve tried it out first.

3. But if you do have some bucks to plunk down for his basic course – you can do that. It’s guaranteed return if you don’t like it. And you’ll have it all on CD’s (plus some bonuses) and you can check it out for yourself.

Release Technique Promotional Videos

First, lets listen to Larry Crane get interviewed. About 9 minutes:

http://www.youtube.com/watch?v=ffQIykgMTrM

And here’s Larry giving a personal introduction:

http://www.youtube.com/watch?v=TQxnWqwuRIA

Now, at this point, if you feel this is the answer to what you’ve been looking for, go to the site with this link. What you’re looking on is on the front page – probably either “Learn More or “Buy Now” buttons.

Now, here’s some much shorter videos on the key topics:

Money and Wealth:

http://www.youtube.com/watch?v=Ysx5mRSdmVI

If you’re tired of being broke or want to find out how to manifest abundance in your life, use those links. You’re looking for the button on the extreme lower left .

Health:

http://www.youtube.com/watch?v=AyVZsUDac-M

If you want to know more about how to optimize your health and vitality with the release technique, use that link. You’ll want to go to the section on Mental and Physical Health – second from the left.

Relationships:

http://www.youtube.com/watch?v=SxzFxL0OOWc

You can learn how to discover the true power of Love by using that link. This will be the button on the top labeled “Relationships”, or the bottom button labeled “Improve Your Life.”

Life Changes:

http://www.youtube.com/watch?v=5eZ31aaSQTo

For finding how to transform your life – use that link. This is the bottom row, 2nd to right button.

What do I get out of this?

I’m just here to give you the data to help you improve your life. Sure, the above are all affiliate links. And you can just go to his site directly if you want. Or search for Google for any of several dozen people who have put up sites that promote his courses, books, materials, and whatnot.

All I’m here for is to help you. Period. And that’s why I’ve written this page and how I wrote it this way.

Because your future is up to you – completely. People who stay poor, sick, upset, worried – these people aren’t really looking for a way to improve their conditions. And I’m not saying that Crane’s Release Technique is the way to solve everyone’s problems, either.

I’m just here to give you that additional choice.

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Thanks for visiting my blog and reading this post.
If you’ve found it valuable, please consider donating via PayPal to enable my continuing research.

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I’ve often repeated the old Japanese adage: “There are many paths up the mountain”, often with the Huna: “No one school has all the teachers.”

And of course, if you’ve been following my journey, you’ll note the stuff on Levenson’s Sedona Method. This last seems to be the capstone to my research. As this tends to explain and resolve the others I’ve come across.

Not that my research is done, it’s just that Levenson’s unique perspective on how things are brings new insight to older philsophies and understandings.

But I’m diverging slightly.

The point I was working over with a friend tonight, after he shared Ken Wilber’s video on “I am Big Mind” – it came to the point that “I am” is always present, timeless, outside of time in fact.

So this brings up the topic: You just got to the top of that mountain you and everyone else is climbing.

What do you find out?

Maybe there is no mountain – maybe there never was.

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Ask your “guru” that when he tries to sell you that new book, DVD set, or electronic gizmo…

The best-kept secrets are already known by everyone;
the best things in life are free and can’t be bought for any price.

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Update: 090906

This might be alarming to some, I don’t mean it that way. What one believes is exactly that – your own thought-system which works for you. There are two ideas here:

1. That many, many self-help guru’s are pitching hot-air (none listed on this blog)
2. The very old idea that the world is actually an illusion which we create from moment to moment and keep in front of us.

In the latter case, it is ourselves who are pitching the hot air and need not blame anyone else for the world we live in.

It is that exact scenario I am examining currently.

Levenson’s work has been the most enlightening I’ve seen on this. He is painfully honest on this point – saying in one tape: “I’m using your ego to undo your ego.”

And of course, this isn’t for the faint of heart. However, even if you do take the Matrix blue pill, you really wind up mostly surrounded again by the original environment you sought to escape – because there is no one-shot wonder to take you out of what you’ve created.

I have found, in working this line, that our old stand-bys work wonder to resolve any world-view. The Golden Rule, when utilized as an introspective tool, will markedly change the world around you. Where you are critical toward others, they will become critical toward you. Using the Levenson Sedona Method, as you keep simply releasing your own critical thoughts, all your in-bound critical remarks drop away as well.

The nearest I’ve found to this is in Christian Larson, “The Ideal Made Real”. (This was his bestseller.) In this, he goes beyond the old Hermetic saying, “As above, so below; as within, so without.” And points out that as you create your internal world, so will reflect the external. And to the degree which you simply keep applying Levenson’t Release techniques, this does occur.

I haven’t ever found anything this effective to date in all the spirituality and self-help famous authors I’ve studied.

I wouldn’t go so far to say that this replaces everything – more that it augments and improves everything it is aligned with.

So your mountain is still there – it is now just easier to climb. And what you find at the top is now up to you.

What do you dream about? How do you look at life? How well do you sleep at night?

What “pops into” your mind, what you dream about – all these things are the result of how you thought in the past, how you’ve programmed your own mind to think.

But the good thing about this is that in order to change what you think about all the time, you just have to change what you’re thinking about now.

OK, let me fill in the logic of all this.

Your thinking process is composed of mental habits you’ve adopted. Shortcuts so you don’t have to re-figure out how to do things. Chronic anything, bad or good, is just a mental habit – a pattern you adopted.

Any habit can be changed. It takes about four weeks of regular action on a new line of thought. If you want to wake up smiling in the morning, all you have to do is to immediately start smiling first thing every morning for 30 days.

Hating whoever is currently President is also the same result – at some point, you’ve started assuming that this person couldn’t be trusted, so everything that person did or said was untrustworthy. And every thought about that person which comes up is tainted negative.

The trick is that when you pursue the negative about anything, you get more negatives showing up in your life.

To the degree you work on the positive, optimistic approach to anything, you wind up getting more good things into your life.

See Christian Larson’s books on this subject. This was the guy who wrote was was later adopted by Optimists International as their creed.

A recent earlier post here told you that a negative is only a misapplied positive – that you don’t shovel out the darkness, but turn on a light (an old, old proverb I first ran across in Haanel’s “Master Key System”)

And the reason I’m up in the middle of my night writing this is some sort of mental loop which kept giving me a “nightmare”.

But being rational, I saw that this was my own fault – I had adopted some sort of mental habit which was bringing me these “bad” thoughts – about some elected politicians, of all things.

Now this doesn’t mean I have to find good things to think about the government or our elected politicians (a clear, un-biased, logical explanation of how government and politicians actually work can be found at TOLFA.us, if you’re interested in sorting out your thoughts in this area.) My own personal policy on this was best summed up by Jesus: “Render unto Caesar that which is Caesar’s…”

This is why I’ve always worked with individuals directly, in all the years I spent as a counselor and personal consultant – and now as a book writer/editor/publisher.

Any person – you, me, the people around us – they all can control their own thoughts on an immediate and longer-term (chronic) basis. All you have to do is to practice positive thinking to get more positive results in your life. While Dr. Norman Vincent Peale became famous for a book by this name, I’d suggest you read Larson above, or get a copy of Earl Nightingale’s Strangest Secret to understand more of the theory and practice of this idea.

“You become what you think about all day long” – that’s Nightingale’s simple statement of what he found in an old Napoleon Hill book he found in a Chicago used-book store.

If you are having nightmares, or bad thoughts entering your head during the day, you may want to change your attitudes toward whatever you’ve been thinking about.

If you are “stressed-out” over something (which is the prime reason for the bulk of dis-ease which settles in a body, proved over and over by a multitude of scientific studies) – this stress is arguably too many negative thought accumulated as habits in your mind.

All you have to do is to start changing how you think right now in order to change those “bad” thoughts which keep coming in on you.

Start smiling and you’ll start getting happier thoughts entering. You’ll find more happy things to think about. If you develop this as a simple method of approaching life, then you will start finding many better, more optimal solutions to the problems which come into your life.

And if you encourage others around you to smile when they face adversity – and to encourage others around them to do the same – our whole society could evolve quite rapidly.

Because life operates exactly as Earl Nightingale pointed out: You become what you think about. And his own prescription follows this – get a note card and write out on it exactly what you want to achieve, but write it in the past tense as if you’ve already achieved it. Now, on the other side of this card write the three lines from the Sermon on the Mount, “Seek and ye shall find, Ask and it will be given, Knock and it shall be opened unto you.” And then read that card – both sides – several times every day for 30 days.

That is the way life works, isn’t it? If you are looking for answers, you find them. If you are asking for trouble, it comes your way.

If you have nightmares, get up and start thinking about some great things you’d like to bring into your life. (And if you have a government job, you might consider finding a more optimistic line of work…)

But the more you think about the great things coming into your life, the more likely these great things will come to pass.

And if you cherish your nightmares, and like to lead a life out of a Stephen King novel – well, I’m not going to tell you to change anything… Life is full of choices and your current condition is only and directly the result of choices you’ve made. Any chronic condition you are experiencing – good health or bad, riches or poverty, happiness or sadness – these are all the result of choices you’ve made, which all began with how you chose your thoughts.

Take this advice: choose to change your mind. Put your attention on the most positive side of anything you face, how you can turn any adversity into your advantage. This is how you can win at anything you attempt. Look up winners and you’ll find that this was their constant attitude during any competition or effort – they only had attention on that positive goal they were going after.

I could go on for hours on this subject.

The deal, the bottom line is you. What you think right now determines your life and what happens to you from here on out. Fill your thoughts constantly with the negative aspects of the world around you and it will turn sour. Constantly find the optimistic side – that silver lining behind every dark cloud – and your life will be filled with joy.

Chose wisely. It’s your life you’re running from here on out.

Offered in compassion and understanding for all that every Scientologist has been through:

0. Realize that Scientology is only workable in that tight, little belief-system. It isn’t all that workable outside in the real world. What you find workable depends on much larger and more powerful truths that have been around a much longer time – before this planet’s written history, actually. What you personally find workable in Scientology is true for you – and resonates with you based on these larger truths which operate this universe we live in.

1. Get over any hostility or upset you feel toward Scientology or any Scientologist. You can control your attitudes – this was known by William James and even Aristotle, but is older that the Greeks. Hatred only burns you out inside. Learn to smile and change how you feel about things. Learn how to relax when stress hits your lines.

2. Clean up your room, your car, your home, your immediate living spaces. Get rid of anything that reminds you of Scientology. Throw it away or sell it. Replace it with something positive and aesthetic.

3. Where you can, disconnect or limit your contact with any active Scientologists for at least one month (or more if necessary). This will allow your new personal surroundings to help you cool off and re-center on more positive attitudes. To those you still have to deal with on a regular basis, be charitable and upbeat with them. (Smile and nod if you can’t think of anything polite to say…)

4. Develop an open-minded attitude toward anything related to Scientology. Try to look at everything from as many possible viewpoints as possible. Seek the truth – which is something personal to you. Work to question and understand all your beliefs so you know why you believe that way and how it actually works for you, personally.

5. Surround yourself with inspirational and supportive material from many diverse authors. Listen to recordings during your commute and when you can during the day. Turn off the TV and any source which upsets you. Seek to live a peaceful life, in harmony with your surroundings. Learn from many sages and distill their wisdom into your own.

6. Write up your own experiences in a journal, a diary, or online. This is how you can learn from your decisions and actions. This allows you to get closure from any mistakes or lapses in judgment you may have experienced. Be charitable with yourself and seek to discover your own personal truths.

7. Discover your own purpose for your life. Find out what things make you happy and work to get these happening more often in your life. Let your purpose discover you – and act on what you find to get on-purpose in your life.

8. Stay positive. Those negatives of Scientology and life in general don’t have to affect you unless you want to let them. Again, you can control your own attitude. Work to help others control theirs.

9. Realize that people are basically good and are trying to help themselves and everyone around them to improve their survival. As you work with people to acknowledge and strengthen that basic goodness, you’ll find more of this showing up in your and their lives.

10. Invest some of your time, if you can, in working for an actual charity or good-works organization in your city or neighborhood. Give of yourself freely, without expectation of reward or repayment.

11. Help others recover from their time in and around Scientology. Don’t force the issue, let them originate. Meanwhile, be cheerful and supportive of the good that they are and do.

12. Get on with your life. Find a project that fits your purpose and devote yourself to it. Start living for yourself and those around you with a zest.

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There are two principle points to these steps:

First, you are always going to get back what you give. If you are critical, antagonistic toward anything or anyone – you will get back that amount or more criticism or antagonism. By being charitable and understanding, supportive, you then get more understanding and help coming back to you. The more you help others, the more you receive help. Never expect the help to come back from where you invested it – that’s not necessarily the way this universe operates. But acknowledge help when it arrives and know that there’s more there – if you continue to give completely openhanded help freely around you.

Second, only compassion and understanding will allow those people in Scientology to discover the wide, wonderful world their cult has separated them from. Allow them to transition gradually. Help them as you can to live peaceful, tolerant lives – in harmony with everyone around them, not separate.

As you treat all your experiences in Scientology as learning ones, you can get the lessons and move on. Life has many, many lessons to be learned. Often, you are reminded about various situations you’ve encountered several times – because there are many different lessons to be learned from a single experience.

This world is not a perfect place, but perhaps we can make it more livable and joyous if we seek to live in peace with everyone – and help them to live peacefully as best we can. When you see someone trying to be different, separate from those around them, realize that this doesn’t make you or them wrong. They have a difference of opinion about how to live life. But you can know in your heart that what you put out into this universe is what you are going to get back.

So, be at peace, live at peace – and help others toward this goal. And then – if we get the bulk of this planet working toward that aim – we can make real progress toward a permanent peace on earth.

Can you think of a nicer way to say “Online World Peace Plan” than in Web 2.0?

Had a brainstorm last week to get a lecture out so I could hit the radio interview circuits. So I created one (free MP3 Online World Peace Plan download), made a video out of it, made an optimized Online World Peace Plan mini-web for the transcript, created a PDF (in order to make that video) and have the whole thing up and running now.

So, here I blog about the whole thing and so “Jiggle the web” to use Michael Campbell’s phrase.

Let me tell you the sequence of it:

1. Bright idea. Came from my “day job” telling me I had the weekend “off” (meaning: without pay). Needed to create some income. Already had been working up some Web 2.0 examples of my speaking ability so that I could send reporters that way. So I decided to just let it all hang out with a lecture that told everyone about my latest results. (These philosophic breakthroughs tend to make you a big edgy until you vent them creatively – muses are an insistent bunch…)

2. Wrote a rough outline and then cranked out nearly 6K words in an afternoon. Polished it up a bit.
3. Sent this to TTS to make a cheap-and-easy MP3. Wasn’t happy with the results. Sounded stilty and the emphasis was unreal.
4. Scraped out a proper outline and practiced giving this speech a few times. Then recorded it using one program and another to edit some of the odd-ball mistakes out of it. This took a couple-three days.
5. Made a PowerPoint (actually OpenOffice Impress presentation) from that outline. Converted this to a PDF and then to individual images. Meanwhile, started adding in notes for a second PDF (still needing completion).
6. Imported those PowerPoint PDF images and the edited speech (MP3) into Camtasia. Boring. Opened up Picassa to look through all the clip art and stock art I have on my machine. Where I was missing any particular image, I searched the web – quick and dirty, plus I’m using it for free advertising, so shouldn’t be a particular problem. With all this stuff in there, I then created the video – a version to send up on YouTube and another I can set up on-site (though I prefer to host the bandwidth otherwise). Started the video uploading.
7. Using Dr. Andy William’s SEO Website Builder, I took that original 6K words and split it up into several pages – then optimized these for a mini-web. Once I had tweaked all the keywords, theme words, and so on, then I uploaded this mini-web to my main site – in it’s own directory (which matched the link at the tail end of the video). By now the YouTube has finished loading, and when the processing is complete, I’ll have the links ready for updating, etc. Meanwhile, I tried uploading to Blogger, but just got an error (not the first time).
8. Went back and finished the PowerPoint Notes PDF, and tweaked the mini-web to include the video embed, plus the PDF link, and ensured the Online World Peace Lecture MP3 was linked. So the home page is all tricked out with all the Web 2.0 stuff. Updated the other menus to have a live link to YouTube as well (just in case). FTP’ed all these to my server and tested them.
9. Now, as I get this blog done, and when I test the site – I social bookmark it. Onlywire, Digg, De.licio.us, whatever.
10. Get out that press release I’d earlier laid out – post it to as many free press release sites as I can find/have collected.
11. Now I go and create a Squidoo lens for this video, it’s MP3, the site and everything. Social bookmark that lens as well. Link to everything and it’s brother here.

So now you see the whole scene unfold. Web 2.0 meets organic SEO.

Next up? I’ve got some choices, like videos of commentaries on my books. But I plan to do up a children’s book based on that same lecture. It has a plot – but each chapter is illustrated and can be a video on it’s own (search for the whole set…)

But really, I need to get some emails out to some radio producers who need good talent. That is the key analysis point of how to improve my book sales.

You can see, however, that the childrens’ books would fly down this line quite nicely. The video’s all link to a mini web for each chapter (some wild keyword work here), making a mini-net for the book. Those mini-webs/net all link to the Lulu.com book – which would then be shipped off to Amazon. And I’d start another round of radio interviews. Not to mention the point that I can actually blook this one, with the ability to put images up with the text. Now THAT would make some interesting radio angle – first childrens’ book to be blooked and videoed before it went to hardcopy press. (Not to mention that every chapter will have a puzzle – which could be an online Flash game, possibly. But that is really getting the cart before the horse…)

Now, all of this still points back to my original Go Thunk Yourself Self Help Library and the Personal Development Library of the same name.

Because that’s the name of the game – promotion. Not just enough to write great books if people don’t know about them, is it?

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Update: Took me close to 1 1/2 weeks to get a lecture outline, written and recorded (3 times until I was happy with it!), video produced, powerpoint produced (and exported to PDF), all these uploaded, linked, etc. Then the whole thing Squidoo‘d – while I still have the social bookmarking to do, plus getting out the press releases.

And then we’ll check the Google rankings…

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Yes, within minutes, I had #1 and #10 spots! I know on a blog search, it said I had submitted this blog 44 minutes ago – and it had the #1 spot. But I was busy on the Squidoo lens on Online World Peace… So it takes some time. What was #10? My Online World Peace Lecture video…

Now, if I can get it to get me some sales…

(Reminder: do this technique for your other videos, like the one on New Business Ideas – Genius.)

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Update: next day – (2/14/08)

Today searched for Online World Peace, with and without quotes. Fascinating. My Digg story on Squidoo showed up tops or in the top five both ways. Have to do more testing with this.

When you look for something in quotes, you are narrowing the competition immensely – and so skewering your results. People don’t look with quotes, unless they know a certain phrase is in that site or page they are looking for. So don’t kid yourself. Luckily, I wound up on top because I used Digg – which linked to Squidoo. Two social sites together. We’ll see how long they last. But this particular post – even searched as “online world peace plan”? Nope.

Problem is that “world peace” has too many competitors. So I get buried even with the exact wording when looking for an online plan. “Online world peace lecture” (with or without quotes) stands above all of them.

Lesson is to pick your keywords carefully – and social bookmark everything you do.

But this still gave me optimism that a person could actually start getting wider niches if you use social bookmarking in connection with videos, MP3’s, etc.

Next work is to get a mailing list that plugs into these – if I’m promoting “Go Thunk Yourself!” books, then it would make sense to have an opt-in page for that book series… There’s my money line.